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Welcome!

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    2025.11.2sat Rare Tea: Marishi Sealed Opened
     
    The Ueno Ameyoko Omotedori Shopping District Promotion Association is working with the Shizuoka Prefectural Tea Industry Association (Public Interest Incorporated Association) to promote Shizuoka tea in the greater Tokyo area. A rare variety of Shizuoka tea, “Marishi” will be offered in a tea jar to Marishiten Tokudaiji Temple in early spring. The jar will be opened at the Marishiten Boar Festival on November 2, 2025, so please come and enjoy it.

     

     

     

     
    October 11Sat- 31Fri, 2025 Ameyoko Front Children’s Support Festival Held!

    This year, Niki no Kashi Daiichi Sales Office and Takohachi have joined the festivities, making it even more lively!
    For children, please apply here! Everyone else, take a photo (selfie) in Ameyoko Omotedori Shopping Street and post it on Instagram with the hashtag “#AmeyokoandMe”! Then, present it at a store (Silk Road or Iseoto) for a chance to win a wonderful prize!
    We look forward to seeing you there.

    Ameyoko Main Street Shopping District Good Fortune Appreciation Sale Now On!

     

     

     

     

    Ameyoko Main Street Shopping District Good Fortune Appreciation Sale Now On!

     

    This year, Niki no Kashi Daiichi Sales Office and Takohachi have joined the festivities, making it even more lively!
    For children, please apply here! Everyone else, take a photo (selfie) in Ameyoko Omotedori Shopping Street and post it on Instagram with the hashtag “#AmeyokoandMe”! Then, present it at a store (Silk Road or Iseoto) for a chance to win a wonderful prize!
    We look forward to seeing you there.

     

     


     

     

     

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About Ameyoko Main Street
About Ameyoko Omotecho Street
Ueno Ameyoko is a vibrant shopping area that stretches along
the main street between Ueno Station and Okachimachi,
with many stores contributing to its lively atmosphere.
Among them, the Ameyoko Main Street Shopping District
is known for its many long-established shops and operates under the motto,
"Offering the best products at the lowest prices for our customers."
You can hear lively voices and energetic calls from the shopkeepers every day,
not just during the New Year season.
店舗紹介
店舗紹介
Store Introduction
The Ameyoko Main Street Shopping District is home to many traditional stores,
each with its own specialty.
Many shopkeepers are highly skilled and knowledgeable in their trades,
often leading to longer conversations with customers!
However, they genuinely enjoy these interactions.
Don’t you think Mr. Iseoto in the photo also looks quite pleased? ...
After all, Ameyoko is a place filled with warmth and human connection!
Click here for store information
Union Overview
Name
：
Ameyoko Main Street Shopping District Promotion Association
Representative
：
Chairman Toshimichi Suzuki
Address
：
6-10-7 Ueno, Taito-ku, Tokyo 110-0005
TEL.03-3832-5053 FAX.03-3837-3619
Business Description
：
Shopping District Promotion Association
Affiliated Organizations
：
Taito City Office, Ameyoko Shopping Street Association, Ueno Tourism Federation
Annual Business Activities of Ameyoko Main Street
■ Environmental Improvement Projects
The Ameyoko Main Street Shopping District features stores on both sides of a 6-meter-wide public road. To prevent items displayed in front of the shops from obstructing pedestrian traffic, each store follows a self-regulated boundary line and actively participates in cleaning efforts. During the autumn fire prevention campaign, we conducted joint fire drills with the Ameyoko Shopping Street Association, Ueno Fire Department, and JR East Urban Development. Additionally, we provided guidance on proper garbage disposal at night and implemented preventive measures for bars and pubs.
■ Joint Facility Management Projects
We manage and clean the association’s information board installed on the wall beneath the Kasuga Street overpass. We are also considering the introduction of security cameras. In partnership with the Ameyoko Shopping Street Association, we perform maintenance on the entrance archway.
■ Event Projects
The annual Ameyoko Main Street Fortune Appreciation Sale was held on the first Saturday and Sunday of October. We hosted an on-site lottery using scratch cards, where all participants had a chance to win luxurious prizes, including original Ameyoko Main Street merchandise, with no losing tickets. We also organized a 100-yen sale at all stores, where all items sold out quickly, and the proceeds were fully donated.
■ Year-End Portable Shrine Security Project
Conduct year-end security patrols with the participation of association members.
■ New Year Beautification Project
To start the new year cleanly, association members clean the shopping district. This is a unique initiative of our association.
■ Welfare and Benefits Project
To deepen mutual understanding and friendship among association members, and to facilitate discussions for future business activities, we hold an annual social gathering.
Ameyoko Main Street Good Fortune Appreciation Sale
An event held over two days on the first weekend of October each year. With a purchase of 1,000 yen, participants can scratch a card to enter a grand lottery with no losing tickets, offering luxurious prizes worth up to 100,000 yen, including exclusive Ameyoko Main Street merchandise. Additionally, the highly popular "100-Yen Sale" is also held! The first 25 customers at participating stores can buy items valued at 1,000 yen or more for just 100 yen. It’s an exciting sale where you never know which store will start the sale first. Proceeds from the event are donated to support disaster relief efforts.

Some information is partially translated using an automatic translation tool.